Monday September 7th, 2014 – Park Avenue Armory
Tommy Hilfiger has always danced to the beat of his own drum which is why next season’s rock-n-roll inspired frocks will resonate with style-savvy fashionrati. And the theme was embedded into every single detail, from the psychedelic set, to the grass and gerbera daisy-lined runway; it truly felt as if one stepped into a Sgt. Pepper’s Lonely Hearts Club Band record cover. The designer even paid homage to the Rolling Stones by having Georgia May Jagger and Ella Richards walk the show.
Backstage, models got the star treatment (quite literally) with tattoo body art adorning their faces and calves. Before hitting the catwalk, Tommy’s bevy of starry-eyed vixens stepped into the TH branded vine booth to directly interact with fans via Twitter, giving an exclusive behind-the-scenes sneak peek.
“We have a global audience engaging in one conversation, All guests and viewers can join The Conversation over Instagram and Twitter using the dedicated hashtag #tommyspring15. Creating a truly democratic voice for the show and sharing hundreds of different perspectives from the event” – Tommy Hilfiger
With Tara Ferry and Steve Hash playing drums, models strutted through a field of flora, in full 70’s mode, wearing Hilfiger’s classic signature looks updated with a rock’n roll spirit. Georgia May Jagger opened the show wearing a sharp tailored regimental cape featuring gold stripes and buttons. Jeans and jean jackets inspired by Hilfiger‘s archival pieces are reinterpreted in a patchwork of selvedge denim. The show ended with appealing translucent washed silk chiffon dresses printed with playful tattoo graphics, commissioned by Fernando Lions.
It goes without saying that rock-n-roll is a hallmark of American culture, so it should come as no surprise that Tommy’s twisted and exuberant take on the 70’s will jive well with contemporary-conscious consumers.
Ship TH via Tommy.com
Makeup by Pat McGrath
Hair by Eugene Souleiman
Fashion Producer Nian Fish
Nails by Priti NYC
Style by Karl Temper
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