One of the “Hilfiger” is getting married! In the “I DO HILFIGER” Spring Summer 2015 ad campaign, Behati Prinsloo is the new bride. The Supermodel appears in the ad as she is in real life, fresh, modern and full of happiness.
Tommy Hilfiger continues to emphasize the family spirit of the brand, its format and concept has made TH campaigns so unique. just like in the previous ads “the Hilfigers”, are just laid back, looking cool, having fun wearing sharp tailored and floaty pieces from the Spring 2015 collection.
“This season, The Hilfigers celebrate a family wedding with their own twist. Inspired by my own family and the spirited heritage of the Tommy Hilfiger brand, the campaign captures a unique, eclectic mix of attitudes and styles. For Spring 2015, our collection fuses a relaxed rock-and-roll edge with our signature stamp that’s East Coast cool. The Hilfigers embody a free-spirited interpretation of the fun and irreverent attitude that’s at the heart of our brand.” said Tommy Hilfiger.
Shot in Sonoma, California, the campaign features characters from past campaigns: Arthur Kulkov, Julia Hafstrom, Bernard Fouquet, RJ King, RJ Rogenski, Jourdan Dunn, Chloe Blackshire, with new additions Ronja Furrer and Behati Prinsloo.
I DO HILFIGER is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.
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Photographer: Craig McDean
Style: Karl Templer
Creatively directed by Trey Laird of Laird + Partners
Models: Arthur Kulkov, Julia Hafstrom, Bernard Fouquet, RJ King, RJ Rogenski, Jourdan Dunn, Chloe Blackshire, Ronja Furrer, Behati Prinsloo.
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