Monday February 17th, 2015 – Park Avenue
In celebration of Tommy Hilfiger’s 30th anniversary, the Park Avenue Armory (his preferred venue for over 4 seasons) was transformed to a faux football field, with stadium-style screens, bleachers, helmets and all.
Hilfiger referenced the late 60’s early 70’s as inspiration, drawing inspiration from “Love Story” and Ali Mcgraw’s style. As the de facto reference of “Prep” and as an avid sports fan, Hilfiger is took a natural, ethereal approach at reworking classic american sportswear staples into a scintillating feminine silhouette.
The retro jersey was modernized into a lambskin dress while Navy wedge-heel football boots scored points for ingenuity. While everything was athletically-inspired, sporty details were subtle and effortlessly cool like the series of outerwear with navy varsity stripes that opened the show as well as the navy plaid heavy crepe Stadium coat. Covetable boyfriend sweaters and scarves featured an anniversary patch or a football leather flat brooch.
For this momentous occasion, TH brought in the all-team of supermodels including Jourdan Dunn, Gigi Haddid, Binx Walton and Gabe Odiele to name a few.
While most of the collection will debut in the Fall, some limited-edition pieces like the 30th anniversary varsity-inspired clutch rendered in luxe Italian leather and the varsity faux fur sweater, are available now via tommy.com.
Appearances aside, the backdrop was as much about showmanship as it was about gamesmanship of the collection’s narrative. In a brilliant move equalled only by its strong collection, Tommy’s blitz of beautiful frocks parading down an indoor football field can’t help but incite journalists to employ every sports term in the fashion playbook. Still, the brilliant backdrop was the proper showcase to highlight what TH does best: luxury Americana sportswear. Well-played Tommy, well-played.
Styling: Karl Templer
Hair: Eugene Souleman Nails: PRITI NYC
Makeup: Pat McGrath
Photos courtesy of Stylerumor.com
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