SUPERGA just announced its collaboration with Rodarte. Kate and Laura Mulleavy have worked with Superga to create an exclusive range of sneakers for Spring 2015.
Superga’s iconic sneakers are revisited with a striking combination of materials. The classic low-top and high-top styles are designed in denim with a netting overlay, each featuring a contrasting tongue in snake print or crocodile embossed leather. Rodarte’s innovative approach to the classic sneaker also translates to the contrast of colors from black, white, blue, and brown.
We were inspired by Superga’s iconic look, and by taking that recognizable message and putting it in new context-one that conceptually explored innovative and interesting textures and fabrications. We built a world inspired by netting, stamped leathers, and surfaces (tweeds and denims). This allowed for us to keep the meaning of the Superga classic line, and yet, bring our point of view to the design. Kate and Laura Mulleavy.
The Superga Rodarte Spring/Summer 2015 collection is available starting now. The collection is priced from $ 239-$259 and will be available at the Superga Stores and Superga-USA.com.
Check out the campaign and video featuring Gia Coppola
Photos and video courtesy of Superga
Share the love on your fave social networkTweet