Yeezy Season 3

Thursday February 11th, 2016 – Madison Square Garden

New York Fashion Week started yesterday with Kanye West’s collection with Adidas. The rapper chose to present Yeezy season 3 at Madison Square Garden along his seventh album and his first video game featuring his mom.

The event was unique, for its size and the mix of genres, fashion and music. More than 15,000 people made the trip to attend the third Yeezy collection, and listen for the first time at Yeezus new album, The Life of Pablo.

True to its marketing savvy and his passion for new forms of expression, only the legendary venue Madison Square Garden could host such an event. For over an hour, the 38 years artist played his new album, wearing a red “Life of Pablo” sweatshirt and black cap, while in the middle of the stage a performance by Vanessa Beecroft, 200 models motionless presenting “Yeezy season 3“.

Each models were piled to each other, without expressions, looking like a refuge camp scene. While the menswear is pretty much similar to the past seasons, the womenswear is mostly made of knits,colorful and athletic inspired.

Suddenly, three supermodels appear and break the silence, it’s Naomi Campbell, Veronica Webb and Liya Kebede.

During the show, Kanye, being himself engaged in various discussion with the audience. When thanking Adidas for supporting in him, a guest shot “F*ck Nike”, which was enough to set up Kanye. He responded “What you just said” seven time followed by “Y’all not saying it loud enough I can’t hear you” which resulted of the arena shooting slurs against Nike. West has reportedly left the brand on bad terms, in 2013.

Between songs, Kanye praised either his best selling shoes or his wife Kim Kardashian, which was sitting in the Audience with her entire family North, Kris, Caitlyn, Kylie, Kendall Jenner, Kourtney and Klhoe Kardashian sandwiched by Anna Wintour, 50 cents, Lamar Odom, Jay Z and even Lil’ Kim.

“Ye” presented his seventh album as “the best album in the world” before showing a teaser of his first ever video game entitled “Only One: The Game” , whose heroine is none other than his mother, who tragically died in 2007. One can see Donda West, riding a winged horse through clouds before growing wings herself.

“My dream, I said to Anna Wintour, is to be the creative director of Hermès,” he launched to the public. “How? It’s a bad idea ? “Was it fun by answering a spectator whistling. In one of his songs broadcast yesterday, Kanye is seeking the White House in 2020.

Shop Yeezy Season 3 womenswear

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Shop Yeezy Season 3 menswear at SSENSE.COM


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Creative Consultant / Styling: Carine Roitfeld
Makeup: Diane Kendall
Hair: Guido Palau for Redken
Photos and video: stylerumor.com

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