Backstage at the Tommy x Gigi Show

Friday September 9th, 2016 – Pier 16

In an era of instant gratification, it became evident for Hilfiger to bypass the seasons concept by offering for purchase the entire Tommy x Gigi collection immediately as the show starts.

No need to wait 6 months before getting that particular show piece.

If it wasn’t enough for TH fans, Hilfiger staged his fashion show on Pier 16 as an amusement park complete with rides, mini burgers, games, nails station, temporary tattoos, and a pop shop.

While 1000 fans attended the show on Friday, all New Yorkers had the chance to hang out at Tommy’s pier on Saturday, enjoying the same perks, plus a meet and greet with Gigi Hadid herself.

An intrepid innovator, Tommy made headlines in 2009 for being one of the few designers live streaming their shows. At his Fall 2013 show, he introduced the “see now / buy now” concept on select pieces which was imitated by many brands the next season.

“It’s all about the democratization of fashion, reaching our customer directly and opening a dialogue is exactly what’s it’s all about. “ said Tommy.

Backstage Tommy and Gigi, interviewed by journalists, were ecstatic about their collaboration, laughing and finishing each sentences.

“Gigi is at the center stage of the collection, she is the Tommy girl and what you will see on the runway, Gigi designed it with me.”

The idea was to take TH iconic symbols, his American classic pieces and rework them. The opening silhouette worn by Gigi was the perfect ‘off-duty’ model look, a military navy jacket paired with leather jeanswhite tank top and compass printed scarf. The nylon bomber jacket featuring a military patch as well as a casual long wool cardigan will be crowd favorites. The collection ranges from $45 (Gigi’s white tank top), to the most expensive pieces ranging up to $700 for a leather jacket, all available at tommy.com

Will this new show format shake the fashion industry and change the way things use to be done? Only time will tell, but Tommy’s shift highlights that the future really is now.

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Photos courtesy of stylerumor.com
Style by Karl Templer
Makeup by Pat Mcgrath
Hair by Eugene Souleiman

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