Saturday September 10th, 2016 – Pier 94
Unlike many designers, Alexander Wang didn’t completely opt to present a see now buy now collection. Only his designs from his partnership with Adidas, were available for purchase immediately at the after party and the day after the show at three NYC locations, as well as in London and Tokyo.
Tonight a strong california vibe was in the house, almost like if a surf convention took place at the pier 94. Girls were wearing cropped cotton shirts with criss cross straps around the waist, paired with cotton stripes button down mini skirts. There were also some Rose printed blouses, summer dresses with lace trim, distressed denim, scuba inspired tops, a leopard coat, a sequins dress and some amazing cotton mini dresses sometimes with english embroideries worm with fringe sandals or boots. The few guys sported printed tees and sweatshirts.
Wang describes his collaboration with Adidas as organic as it can get, being a total sneaker head, he jumped on the opportunity. His love for sneakers lead him to design dresses directly inspired by sneakers for his Spring 2015 collection, one in particular was inspired by the iconic Adidas Stan Smith shoe.
The collection was unveiled at the end of the show, after a short teaser film played in the runway backdrop. With not less than 70 models all wearing black. The pieces are not so different from Adidas actual designs, Wang tweaked the 3 leaf logo and put it upside down as well as incorporating his bar code AW signature.
Front row Madonna was already wearing a track jacket from the collab (the lookbook features her son Rocco), her daughter Lourdes was sitting Tyga and Kylie Jenner, Rami Malek, Nicki Minaj, Pamella Anderson and her son Dylan Jagger Lee.
The after party was legendary as usual, featuring a McDonald truck, a mini 7-Eleven convenience store, a Nars Cosmetics claw machine and featured performance by Desiigner, Korean rapper CL and Travis scott.
Shop the collection via alexanderwang.com
Hair by Guido Palau for Redken
Makeup by Diane Kendall for Nars Cosmetics
Styling by Karl Templer
Casting by Piergiorgio Del Moro, Samuel Ellis
Production by Bureau Betak
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