It’s always a challenge for established american brands to reinvent themselves. The US market is very specific, what you see on the runway has to sell, but without a certain edge, these wearable made collections won’t get much attention. Coach has succeed in that area. With the appointment of Stuart Vevers as Artistic Director, the iconic north american brand has taken an exciting direction and is offering ready to wear since the Fall of 2014. The british designer has elevated the brand with timeless luxury bags that combine tradition and modernity.
“Coach has been a big part of people’s life in America, it is often their very first bag, they have memory of their mother or father carrying coach. It’s important to challenge that and for some reason a dinosaur called Rexy, has become a mascot for Coach. It plays very well against an heritage’s story cause it’s so random and fun” Stuart Vevers told the New York Times.
Rexy, the dinosaur brings so much fun to the bags and to the ready to wear as well. The concept is playful, cool and pairs perfectly with the customized looking patch jackets and flower embroidered dresses from the Spring 2017 Collection.
COACH offers free shipping, gift packaging…and even complimentary monogramming on select items!
Shop the newest Coach 1941 collection via COACH.COM
COACH Pre Spring Ad Campaign shot by Steven Meisel
Models: Rianne von Rompaey, Yasmin Wijnaldum, Jing Wen, Roos Abels, Finnlay Davis
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