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Behind The Scenes |

Kate Moss Gets her Tan on With St. Tropez

May 9, 2013

Kate Moss St. Tropez Ad Campaign 1

Kate Moss, the most mysterious and talked about supermodel has been tapped by St.Tropez, the leading global self-tan brand as their new face and body. The world’s most famous fashion and beauty icon brings her unique edge and personality to the brand’s first-ever global advertising campaign. Kate says of her new signing:

‘I’m so excited to be working with St.Tropez. I’ve been using the products since they started and it’s a really trustworthy, cool brand. I always feel more confident with a St.Tropez tan!’

Featuring Kate Moss wearing the ultimate tan—the campaign’s strapline—the iconic images, inspired by the high glamour associated with pool-side summers, will be seen in global print and online advertising and in-store from the summer. St.Tropez’s social media campaign will kick-start global participation by encouraging women to tweet when they’re #OFFTOSTTROPEZ for the ultimate tan. St.Tropez will be enhancing tweeters’ ultimate tans by sending them suitably riviera-chic content and prizes. One follower and a friend will even be sent on holiday #OFFTOSTTROPEZ.

We’ve tried and recommend the Gradual Tan Plus Anti-Ageing Multi-Action Face but we heard that the Self Tan Dark Bronzing Mousse is the ultimate best!

Get Kate Moss’ St. Tropez tan at Sephora.com

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St. Tropez Ad Campaign Behind the Scenes Video

Kate Moss St. Tropez Ad Campaign 2

Kate Moss St. Tropez Ad Campaign 3

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Hair by Sam Mcknight

Makeup by Val Garland

Photos courtesy of St. Tropez

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Behind the Scenes of Lana Del Rey x H&M Ad Campaign

September 18, 2012

H&M takes us behind the scenes with the galmorous songstress Lana Del Rey at the video shoot for Blue Velvet, her exclusive cover for H&M, shot by director Johan Renck premiering on September 20. Lana Del Rey is the face of H&M Fall Fashion collection for autumn 2012For the print campaign, captured by famed photographers Inez van Lamsweerde and Vinoodh Matadin.

In the ad campaign Lana wears the best of H&M’s fashion for fall, from a pink angora blend sweater to printed leggings, a tweed biker jacket and a tweed figure-hugging faux leather trimmed dress.

Make sure to check “Blue Velvet” in its entirety at www.hm.com !

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Video – Lana Del Rey H&M Ad Campaign Behind the Scenes Video

Video courtesy of H&M

Photo by Inez van Lamsweerde and Vinoodh Matadin for H&M

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Making of – KARL Fall Winter 2012 Ad Campaign

September 4, 2012

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Video – Making of KARL Fall 2012 Ad Campaign

Check out the Behind the scenes at Karl Lagerfeld’s shoot for the Fall 2012 KARL campaign featuring supermodels Anja Rubik, Saskia de Brauw, Sui He and singer Baptiste Giabiconi.

Shop KARL at Net-A-Porter.com

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Photos courtesy of Karl Lagerfeld by Olivier Saillant
Video courtesy of Karl Lagerfeld
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MAC Cosmetics by Carine Roitfeld Collection

August 28, 2012

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Behind the shoot video

Go on set with Carine Roitfeld as she is prepped, styled and photographed for her colour collaboration with MAC.  The editor, image-maker and fashion icon describes how to achieve her signature look in her famously fun-loving, sophisticated way.

Shot by Mario Sorrenti, the editor, clad in a black desabille sporting one of her stick-on “Good Luck Star” onto her cheek, explains that the best eye-makeup look is when it’s still smudged on the morning-after.

“makeup is like a protection, bad things are sometimes the most beautiful things, when you wake up and you take off your mascara, you look tired but tired sexy” 

The line will be available online and at all MAC locations, including free standing stores and department stores. There are 22 products in the line including accessories 8 new products.

EYE AND CHEEK COMPACT- NEW/LIMITED
(4 Eye Shadows and 1 Cremeblend Blush)

SMOKEY KIT 1:
Jungle Camouflage - $44 U.S./$52 CDN
Dew Soft creamy beige (veluxe pearl)
“Camo” Muted greyish taupe (satin)
Bad Lieutenant Blackened deep brown (matte)
Carbon Intense black (matte)
Bootcamp Bronze Soft sheer chestnut

SMOKEY KIT 2:
Desert Camouflage
Sahara Dust Light neutral beige (satin)
Cactus Thorn Mid-tone brown bronze (frost)
Desert Shimmering warm taupe (satin)
Carbon Intense black (matte)
Sand Storm Soft sheer warm caramel

LIPSTICK- NEW/ LIMITED
Tropical Mist Sheer translucent nude – $16.50 U.S./$20 CDN

NAIL LACQUER- NEW/ LIMITED
Underfire Red Deep blood red (cream) - $17.50 U.S./$21 CDN
Undercover Nude Sheer clear nude (cream) - $17.50 U.S./$21 CDN

FACE
Face and Body Foundation – C4 - $27 U.S./$32 CDN
Studio Fix Fluid SPF 30 – NC30 - $27 U.S./$32 CDN
Mineralize Concealer – NC33 (NEW/ LIMITED) - $20 U.S./$24 CDN

BROW
Eye Brows Brunette – grey brown - $15 U.S./$18 CDN
Brow Set – Clear - $16 U.S./$19 CDN

EYES
Kohl Powder Eye Pencil Feline – $15 U.S./$18 CDN
Studio Fix Boldblack Lash - $16 U.S./$19 CDN
Zoomfast Black Lash - $16 U.S./$19 CDN

Fluidline Blacktrack – $15 U.S./$18 CDN

ACCESSORIES
Good Luck Star – $18 U.S./$24 CDN
49 Lash – $16 U.S./$19 CDN
Tweezer/Slant – $33 U.S./$40 CDN
Full Lash Curler – $20 U.S./$24 CDN

BRUSHES
266 Small Angle – $20 U.S./$24 CDN
275 Medium Angled Shading – $25 U.S./$30 CDN
191 Square Foundation - $33 U.S./$39.50 CDN

Shop the Carine Roitfeld for MAC via Nordstrom.com

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Photos courtesy of MAC COSMETICS
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Making of – Louis Vuitton Icones

August 9, 2012

If diamonds are a girl’s best friend, then handbags are her other, closest friends. And like friends, one can never have too many favorite bags; a philosophy that Louis Vuitton has enjoyed with its wide range of universally recognizable and timeless handbags.

The house has been celebrating its iconic pieces for the past few seasons, this time focusing attention on its Neverfull, Speedy, Noe, Saumur and Alma lines. And since one can never have too many friends, it was decided that model Katlin Aas would be shot with not one, not two, but five bags. While we may not be able to walk out of a Vuitton boutique with an armful of everything, at least we can live out our dream with this Icones photoshoot.

Visit louisvuitton.com

Louis Vuitton Icones Making of Video

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Photos and Video courtesy of Louis Vuitton

Style: Felipe Mendes
Makeup: Tatyana Makarova
Nails: Cristina Conrad
Hair: Vi Sapyyapy Thuy
Making of Photos and Video: JT

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Elie Saab Fall Winter 2012 Ad Campaign

July 25, 2012

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Making of Elie Saab Fall 2012 Ad Film: Against The Fall Of Night

Elie Saab just released the making of of his Fall 2012 ad campaign. Shot at night in New York City, the film Features supermodel Karlie Kloss, wearing a dramatic crystal-encrusted evening gown, architectural belted coat, embodying the sensual spirit of the Elie Saab Fall 2012 Collection.

Visit eliesaab.com

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Photos and video courtesy of Elie Saab
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Burberry Fall Winter 2012 Ad Campaign

May 30, 2012

Always innovative and evolving with the digital world, Burberry not only unveiled its autumn winter 2012 campaign, but also a totally new concept around it.

The campaign will be revealed across all Burberry touch points and platforms including Burberry.com, Facebook, YouTube, Twitter, Google+, Instagram, Pinterest, Sina Weibo, Douban, Kaixin001 and Youku.

Just like the editorial impact on specific pieces, the clothes and accessories featured on the brand’s campaign are usually what the consumers are looking for the most.

With this idea in mind, Burberry has created an innovative digital experience that will allow visitors to explore and purchase from the campaign through short films, imagery and music, bringing the campaign and collections to life every month.

A continuation of the brand’s Runway to Reality concept, for the first time consumers will be able to buy the Autumn/Winter 2012 collection directly through the campaign gallery on Burberry.com

“We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way.

Using London as the backdrop, we shot the series of cinematic, emotive black and white images and short films with the incredibly talented Gabriella Wilde and Roo Panes, who effortlessly bring the campaign and our collections to life across all of our platforms.” Christopher Bailey, Burberry Chief Creative Officer

Shot at night at the iconic Royal Naval College in Greenwich London by Mario Testino under the creative direction of Christopher Bailey, the campaign is embodied by a pair of sublime Brits: actress Gabriella Wilde and musician Roo Panes.

Burberry Autumn/Winter 2012 campaign breaks on 1 June 2012

Check out the campaign images below followed by the behind the scenes!

 

 

 

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Photos by Mario Testino for Burberry
© Copyright Burberry/Testino
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Chanel Cruise 2013 Making Of Press Kit

May 15, 2012

Another Chanel collection, another trip into unexpected territory. As always, before any of his runway shows, Karl shot the collection’s look book at his Studio 7L in Paris. The lucky model chosen to appear is none other than the ever playful and charismatic Cara Delevigne, the 20 year old beauty who also happened to open Cruise 2013 show in Versailles yesterday. And whether or not you’re into the “Marie Antoinette-meets-Manga” look, you can best be assured that you’re going to want this CC makeup velvet “mouche” (beauty-mark) created by Peter Philips.

Embroideries by Lesage for Chanel
Hair accessories by Maison Michel for Chanel
Shoes by Massaro for Chanel
Jewelry by Desrues for Chanel

Makeup by Peter Philips
Hair by Sam McKnight

See the photos below:

Photos by Olivier Saillant Courtesy of Chanel 

 

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Versace for H&M Cruise 2012 – Behind The Scenes

January 8, 2012

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Campaign: Versace for H&M Cruise 2012
Models: Abbey Lee Kershaw, River Viiperi

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Making Of: Chanel Pre-Fall 2012 Paris-Bombay Press Kit

December 6, 2011

Paris-Bombay Métiers d’Art show press kit making of - Studio 7L, Paris

Makeup by Peter Philips
Hair by Sam McKnight
Model: Edie Campbell
Making of photos © Olivier Saillant for Chanel

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Watch Victoria’s Secret Angels Sing Jingle Bells

December 6, 2011

To spice up the holiday season, Victoria’s Secret Angels Adriana Lima, Doutzen Kroes, Lily Aldridge, Candice Swanepoel, Erin Heatherton, and Lindsay Ellingson show us their hidden talents by singing “Jingle Bells.” The Jingle Bells video was shot by the behind-the-scenes crew while the Angels were on set filming the 2011 Victoria’s Secret Holiday Commercial.

The 2011 Holiday Commercial was directed by Michael Bay, famed director of films such as Pearl Harbor, Armageddon, and, most recently, Transformers. The commercial was shot in Prague at three magnificent locations; the chateau, the opera and the train station. Inspired by the romance and iconic sites, the Victoria’s Secret Angels took the city by storm and the end result is truly sexy and inspiring.

The 2011 Holiday Collection features lingerie, beauty and PINK items that were featured in this year’s fashion show, including the key bras, panties from the Dream Angels, and the Very Sexy and Gorgeous collections. The campaign also includes the Victoria’s Secret Angel fragrance and PINK lingerie that was seen on the runway.

The Collection is available for purchase at www.victoriassecret.com, in the Victoria’s Secret Catalogue, and in Victoria’s Secret stores nationwide.

The Jingle Bells video and extended cut of the Holiday Commercial can be seen at VS All Access on VictoriasSecret.com, at Facebook.com/VictoriasSecret and by following us on Twitter @VictoriasSecret.

Watch the Extended Cut of The Holiday Commercial below:

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Making Of Video: Versace for H&M TV Ad by Johan Renck

October 26, 2011

The TV ad for the Versace for H&M collection is not out yet, but we do have the making of videos showing snippets from the filming of the ad, as well as interviews with the very implicated Donatella Versace. We get to see Lindsay Wixon, Daphne Groenveld, running in a human hamster wheel, being knocked off a flight of stairs, and looking like Donatella.

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