
Gap (PRODUCT) RED™ is proud to present a special edition T designed exclusively for us by Isabel Marant in honor of World Aids Day. 50% of profits from the T will go to the Global Fund to help eliminate AIDS in Africa.
“I am very thrilled that Gap has given me the opportunity to contribute to such an important cause. This is one of those rare occasions when fashion can do something to help make the world a slightly better place. I am more than honored to follow in the steps of the impressive collaborators who have worked on the RED project before me”, declared the french designer.
Support the cause and purchase the Isabel Marant for Gap tee from December 1 st via gap.com

Watch Isabel Marant Spring 2012 collection below:
Photo by Antoine Pastor
Video by Stylerumor.com
Model: Snejana Onopka
Coalition for the Homeless’s Mary Brosnahan, Alec Baldwin, Coco Rocha, Carey Lowell and Richard Gere
At Tuesday’s benefit for Coalition for The Homeless, multitasking SuperModel Coco Rocha showed off her Irish dancing skills which raised over $35,000 for the cause. The 60 seconds dance even managed to upstage appeals from co-hosts Alec Baldwin, Richard Gere and Carey Lowell for the organization. The event helped to raise $839,000 from the evening. The pieces auctioned included Artwork from Andy Warhol, Ed Ruscha, Jenny Holzer and Kim McCarty, among others.
“This is a time of extraordinary need. In a world and economy where people are thinking about themselves, it’s hard to think of other people,” said richard Gere
See the action below!



Coco Rocha’s Irish Jig at Art Walk 2011 from Coco Rocha on Vimeo.
Photos from Coco Rocha’s Facebook
Event sponsored by Fendi

Coco Rocha is not new to the charity world. Her work in Haiti with LakayPAM, a non-profit organization that provides care for underprivileged children turned into a documentary shot by film maker and Coco’s husband James Conran. But this time the Supermodel literally joined charity and fashion creating a jewelry line for Senhoa, an organization helping Cambodian victims of human trafficking. Rocha was first introduced to Senhoa‘s founder Lisa T.D. Nguyen in Paris the day before her wedding. Coco was gifted a bracelet made by the women of Senhoa; being touched by the cause, she decided to get involved by designing a jewelry collection.
When it comes to charity, it’s usual to see plain and safe designs which is why this collection, with its edgy, tradition-cum-modern style.The pieces are made by hand at Senhoa based on coco’s designs. The pieces are made by hand at Senhoa based on Coco’s designs. The collection is beaded with clear, black and multicolored Swarovski Elements, with many of the pieces shaped by distinct silver and gunmetal chain-links. The jewelry line includes two pairs of earrings (Phary and Sovanna), two bracelets (Sopheary and Chantha), one necklace (Chantrea) and two body pieces (Sophorn and Rachany).
“Accessorizing can do more than just compliment a woman’s wardrobe and beauty – it can make a statement about what she believes in, “ says Rocha.
To top it off, the new media maven added even more glamour and beauty to the cause having her supermodel friends joining the project. The campaign shot by Nigel Barker features Iman, Caroline Trentini and Behati Prinsloo. The black and white cinemagraphs images were shot by Jamie Beck.
Shop the collection via senhoa.org/cocorocha
Visit www.cocorocha.com












See all the photos below:
Campaign photos by Nigel Barker
Cinemagraphs by Jamie Beck
Stuart Weitzman has enlisted the help of four Hollywood starlets to raise money for ovarian cancer research.The shoe designer teamed up with Hayden Panettiere, Scarlett Johansson, Olivia Palermo and Michelle Trachtenberg to co-design a pair of shoes with 100% of the proceeds benefiting Marsha Moses’ research in ovarian cancer at the Folkman Institute in Boston.
The collection retails between $425-$498 and will be available starting in September at Weitzman’s flagship stores and online.


See the photos below:

Tommy Hilfiger launches for the fifth time a Limited Edition Bag in Aid of Breast Health International. Dressed in the Spring 2011 collection, actress Renee Zellweger presented the bag in Milan.
The limited-edition bag will be sold in Tommy Hilfiger flagship stores, selected department stores and on tommy.com as well as through specialty stores as of May 06, 2011.
“I am very proud to be supporting Breast Health International for the fifth year running,” said Tommy Hilfiger. “With the limited edition bag series we’ve been able to contribute to building breast cancer awareness, raise funds for the organization, and offer our consumers an opportunity to contribute in their own way. I am very pleased to work with Renee Zellweger, whom I consider to be a great talent, for this year’s edition.”

“I am honored and grateful to be partnering with Tommy Hilfiger to raise awareness and funds to support the invaluable work of Breast Health International.” Said Renee Zellweger.
“We are exceedingly grateful for Tommy Hilfiger’s commitment to Breast Health International and we are excited to be partnering for the fifth consecutive year,” said Shelley Schwartz, Founding Chairman for Breast Health International. “Tommy Hilfiger’s generosity and support, through the proceeds of each limited edition handbag sold, allows us to fulfill our mission of improving the quality of life for those touched by breast cancer. “We also are very excited to work with Renee Zellweger; her commitment is admirable and very much appreciated.”
This year the Tommy Hilfiger limited edition bag is made from tan suede complimented by a herringbone lining and features a subtle gold trim. The Tommy Hilfiger limited edition bag is made from natural, vegetable-tanned leather.
The limited edition bag will retail for 299 euros (around $320) in Tommy Hilfiger stores around the globe.
Visit tommy.com


See the photos below:
Photos courtesy of Tommy Hilfiger

Tuesday, March 29th, 2011 – Christie’s New York in Rockefeller Center
Influencers from the worlds of fashion, art, philanthropy, business and entertainment came together on March 29th at Christie’s Bid to Save the Earth. The event kicked off with a live auction featuring fantasy auction packages followed by the Runway to Green fashion show and closed with a performance by Nicki Minaj. The runway show featured looks from over 25 designers including Prada, Gucci, Balenciaga, Burberry, Yves Saint Laurent, Marc Jacobs and Alexander McQueen, among others.
The Runway to Green Collection is available on Net-A-Porter.com with a minimum of 10% of net-proceeds from the sale of each item will benefit Alliance of Climate Protection, Natural Resource Defense Council and United Nations Environmental Programme’s Billion Tree Campaign.
Shop Runway to Green at Net-A-Porter.com






See the photos below:
March 29th, 2011 – New York.
Net-A-Porter.com, the world’s premier online luxury retailer, is proud to be the launch partner for Runway to Green’s initiative to mobilize the fashion community to raise funding and awareness for Alliance for Climate Protection, the Natural Resources Defense Council and the United Nations Environment Programme’s Billion Tree Campaign. In order to qualify for inclusion in the Runway to Green program, over 25 participating designers made a commitment to investigate how they can integrate the sustainable manufacturing practices put forward in the Clean by Design initiative from the NRDC. In addition, the selected leading designer brands dedicated items from or created items for their Fall 2011 collections to benefit the Runway to Green cause.
As the exclusive launch partner, NET-A-PORTER will begin selling these pieces on March 29th, 2011, months before they are available at retail stores. A minimum of 10% of net-proceeds from the sale of the Runway to Green designs will be donated by NET-A-PORTER to Runway to Green, which in turn funds the affiliated NGOs.

“By having the participation of so many leading brands in this fund-raising initiative, we feel it sends a strong message that the fashion community is prepared to rally together on behalf of an important environmental cause, raise awareness and contribute funds to support some of its champions” Natalie Massenet, Chairman and Founder of Net-A-Porter.com.
“This collaboration constitutes one of the most important commitments made on behalf of the fashion industry to learn and address its impact on the environment,” said Runway to Green chairman Lorenzo Roccia. “It uses the power and reach of the industry to deliver a global message about the relevance and?necessity to be educated on our individual role and responsibility in protecting the environment.”

The Runway to Green collection will launch on the evening of March 29th during the Christie’s Bid to Save the Earth event in New York City hosted by François-Henri Pinault, Salma Hayek, David and Susan Rockefeller, Graydon and Anna Carter, and Vogue, with a live fashion show co-styled by Vogue Magazine’s Fashion Director Tonne Goodman and Contributing Editor Tabitha Simmons, underwritten by Tiffany & Co. Runway to Green, through its partnership with Christie’s Green Auction, will additionally be supporting?the following environmental organizations: Central Park Conservancy, Conservation International, and Oceana.
With Net-A-Porter’s ability to ship to 170 countries around the globe and the ubiquity of Earth Day in a multitude of international markets, the partnership with Runway to Green is both timely and relevant,?with broad support of this worthy initiative expected.
Shop Runway to Green at Net-A-Porter.com
See the photos below:

Friday, September 10th, 2010 – Salvatore Ferragamo Flagship 663 Fifth Avenue
Salvatore Ferragamo celebrated Creative Director, Massimiliano Giornetti’s first womenswear collection with the launch of the highly anticipated W bag. Named for the House’s matriarch, Mrs. Wanda Ferragamo, and originally designed in the seventies by her daughter Fiamma, the W bag was the centerpiece of Giornetti’s Fall runway show and Ferragamo’s event in celebration of Fashion’s Night Out.
Alek Wek, Ashley Wick, Elettra Wiedemann and Caroline Winberg all wearing Salvatore Ferragamo Fall Winter 2010 invited guests along with evening beneficiary, the Whitney Museum of American Art, to discover all things W with the launch of the signature bag. Guests customized their very own W bag through an exclusive made-to-order program while enjoying libations and music by DJ Nick Cohen. A percentage of the evening’s sales benefited the Whitney Museum of American Art.
Lauren Santo Domingo, Valerie Boster, Erin Heatherton ,Wilson Chandler (New York Knicks), Amar’e Stoudemire (New York Knicks), Lydia Fenet, Melissa George, Coco Brandilini, Carol Alt, Chessy Wilson, Tina Louise, Blair Clarke came along many other to celebrate Fashion’s Night Out, a great cause and the W bag launch with Ferragamo Creative Director, Massimiliano Giornetti.
The W bag is now available online , check out video footage from the evening on Ferragamo.com



See the photos below:

Nine West is hitting the pavement in New York City for Spring/Summer 2011 Fashion Week to raise funds and awareness for Fashion Targets Breast Cancer.
Jones Apparel Group (NYSE: JNY) (“Jones”) is partnering with CFDA to create Nine West’s Runway Relief Program, an initiative aimed to marshal the forces of the fashion and modeling industries to step for a cause.
Nine West’s Runway Relief Program has enlisted top fashion models including Coco Rocha, Jessica White, Michelle Alves and Lisalla Montenegro as well as other models participating in New York Fashion Week to wear a limited edition, Nine West boot. These unique boots are equipped with an Omron GOsmart Pocket Pedometer (HJ-303) that track how many steps each model takes while going from castings and fittings to post? fashion show fêtes.

Each step taken in the boot will equal a pre-determined monetary amount that [Jones/ Nine West] will donate directly to Fashion Targets Breast Cancer.
CFDA. “Partnering with Nine West will make a powerful statement to encourage the industry and their shoppers to get involved in Fashion Target Breast Cancer.” Fred Allard, Nine West’s Creative Director and designer of the boot said,“The boot has a combination of rugged, worn leathers and antique pewter hardware, creating a military inspired boot that can be worn on the go with any outfit.”
A limited supply of the boot will be available nationwide for $199 on Nine West’s Facebook page, or at www.modelinia.com/ninewestrunwayrelief and www.ninewest.com/runwayrelief for a chance to win the boot beginning August 31st 2010.
Modelinia.com will give insider access to Nine West’s Runway Relief Program.Visitors can follow models
throughout Fashion Week as well as check out exclusive articles and behind the scenes videos
from each of the participating models.
The models will keep video diaries throughout the week using Bloggie ™MP4 Cameras provided by Sony. Fashion fans can also participate in Nine West’s Runway Relief Program by
choosing a model to sponsor on the microsite.
Each mile is worth a $10.00 donation to FTBC. Go to www.modelinia.com/ninewestrunwayrelief to sponsor your favorite model or donate.
To kick off Nine West’s Runway Relief Program, famed photographer Nigel Barker will photograph the models from Elite, IMG, Next and Marilyn modeling agencies in an iconic New York City location.
The photo shoot will be streamed live on www.modelinia.com/ninewestrunwayrelief and Nine West’s Facebook page http://www.facebook.com/ninewest on August 31st. Twitter members can follow Nine West’s Runway Relief Program’s hashtag, #RunwayRelief to get minute to minute updates from Fashion Week’s top models participating in the program.

Perry Ellis, the classic American sportswear brand, is acting to clean up the Gulf oil spill with an initiative that encompasses the fashion runways of New York and the laptops and mobile devices of consumers nation-wide.
Called Project Beach, the initiative aims to raise awareness and funds for the recovery from the largest oil spill in American history by tapping Perry Ellis’ advertising, social media networks and upcoming fashion show. The brand has partnered with National Wildlife Federation (NWF) for the effort, which will support the organization’s crucial Gulf Coast oil spill programs.
“The coast has always been home for the Perry Ellis brand. Whether winter or summer, our creative team takes inspiration from the beach, and as a Miami-based company, we appreciate life on the coast every day. We’ve also used the beach as a backdrop for our ad campaigns for decades,” said Brett Dean, chief marketing officer of Perry Ellis International. “It’s difficult to watch this disaster and not feel compelled to help. With this initiative, we have an opportunity to reach out to our customers and fans to help National Wildlife Federation toward a long-term solution for the Gulf Coast.”
Perry Ellis is developing a number of programs for Project Beach, which could generate up to $25,000 for NWF. The initiative will launch on Monday, August 9th with a Facebook fundraiser, where users can prompt a donation to NWF’s Gulf Oil Spill Restoration Fund by “liking” Perry Ellis. For each of the first 10,000 new “likes,” Perry Ellis will donate $1 to NWF’s Gulf Oil Spill Restoration Fund.
Perry Ellis’ September 13 fashion show at New York’s Lincoln Center will recognize NWF’s Gulf Coast restoration work. In addition, Project Beach will become a significant component of the brand’s upcoming events and advertising campaigns, with Perry Ellis heading to the Gulf Coast in coming months to shoot its Spring 2011 campaign—a first for the company.
“The work to restore the coastal habitats that sustain wildlife and people is just beginning,” said Meri-Margaret Deoudes, senior director of corporate relations and special events for National Wildlife Federation. “We are most grateful for the Perry Ellis Project Beach campaign, to help support National Wildlife Federation’s Gulf Oil Spill Restoration Fund.”
NWF’s Gulf Oil Spill Restoration Fund is designed to support short- and long-term volunteer teams, restoration of nesting and breeding grounds and public education about the oil spill and its impact on wildlife.
For the latest on Project Beach log on to Perry Ellis’s Facebook page: http://www.facebook.com/PerryEllis.

After last year’s successful Gucci Snowman to Aid Unicef charity bag campaign, the famed Italian fashion house partnered with UNICEF again, this time offering an all-too-lust-worthy “Sukey” grey shoulder-bag. Looking chic never felt so good, as Gucci sends 25% of the bag’s sale price straight to UNICEF’s “School’s for Africa” program.
The story of the best selling Sukey bag already has its roots in Gucci’s activities in support of UNICEF. On February 6, 2008, Gucci presented a major fundraising event in New York, co-chaired by Gucci’s Creative Director, Frida Giannini. Through ticket sales and a live auction, the event successfully raised US $2.7 million to benefit UNICEF’s “Schools for Africa” program. The winner of the auction lot “Gucci Experience, Milan” received the opportunity to name a Gucci bag and chose the name “Sukey”. It has subsequently gone on to be one of Gucci’s best selling handbags around the world.
Frida Giannini said, “It seemed fitting to dedicate a special edition Sukey bag to our ongoing efforts for UNICEF’s Schools for Africa program since it was christened at our UNICEF fundraising event in 2008.”
The “Gucci for UNICEF” Sukey will be available in Gucci stores in over 20 countries and at Gucci.com from April 15th, 2010 until February 28th, 2011 with a retail price of US$1,295.
For more information, please visit Gucci.com/unicef
You can get the Gucci Sukey bag online via Gucci.com
Watch the Gucci & UNICEF video:

To help raise funds for the victims of the Haiti earthquake, international actress and Mango spokesperson, Scarlett Johansson has designed an exclusive handbag with all profits being donated to OXFAM. The Haiti handbag will be exclusively available in more than 1390 MANGO stores worldwide, retailing for $29.90.
The print on the handbag represents the ancient cartography of Haiti, and contains the message “Supporting the people of Haiti” written and signed by the actress.
Speaking about this exclusive handbag, Scarlett Johansson said: “I’m thrilled to be collaborating with Mango to promote conscious consumerism and to benefit Oxfam’s Haiti Earthquake Response Fund. By purchasing this bag, which I specially designed, you are helping to provide life saving assistance like clean water to the people of Haiti.”
Ninona Vila, Corporate PR Director said: “Given the terrible events that have taken place, MANGO wants to support the victims of the Haiti earthquake. For this reason, we want to offer our clients the chance to collaborate in this effort, as there are so many people who need our help.”
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