Alexander Wang’s Ad Campaign Hits NYC Streets
January 29, 2010

Alexander Wang is lauching his first ever ad campaign, not in magazines but in the streets of New York. The ads photographed by Dan Jackson and featuring model Hannah Holman will appear on Monday Feb 1st 2010 downtown Manhattan. The campaign features only the T line, which is Alexander Wang’s core foundation. The designer hired National Promotions & Advertising, the agency responsible for those ubiquitous Apple iPod posters, to blanket the intersections of Third Avenue and 12th Street and Grand and Crosby, as well as random hot spots throughout the East Village and Lower East Side. The ads will be replenished once a week for four weeks.
Shop the T Alexander Wang’s line on alexanderwang.com
Alexander Wang Spring Summer 2010 Campaign
December 30, 2009

Alexander Wang has unveiled his Spring Summer 2010 promotional spread on his website. The sporty summer 2010 collection is presented on Anja Rubik, Edita Vilkeviciute, Jacquelyn Jablonski, Hanne Gaby Odiele, Mirte Maas and Liu Wen. Photo: Fabien Baron, Style by Karl Templer.
Shop Edita’s look at LUISAVIAROMA
See our Alexander Wang Spring Summer 2010 Show Video:
See all the pictures below:
Isabeli Fontana Cruise 2010 Louis Vuitton Ad Campaign
October 29, 2009

We learned late august via LiveFashionWeek that Isabeli Fontana was being shot for the Louis Vuitton Cruise 2010 campaign by Patrich Demarchelier and styled by Carlyne Cerf De Dudzeele in the Hamptons in New York, so here is the ad!
We had the chance to be in Saint Tropez when Catherine Mcneil was shooting the Louis Vuitton Cruise 2010 Look Book, which is your favorite? Isabeli or Catherine?

Julia Restoin Roitfeld face of JIL
August 24, 2009

Julia Restoin Roitfeld, Vogue Paris Carine Roitfeld’s daughter has been chosen to be the new face of Jil the new scent by Jil Sander. Julia is known for being Carine Roitfeld daughter but also for having been art director for V Magazine, consultant for Jean Paul Gaultier and other projects.
It’s not the first time we get to see Julia Restoin Roitfeld in advertisement, for their Fall 2008 campaign Gap decided to choose Julia along with other fashion world persona such as Cecilia Dean from Visionaire.

Gap Fall 09 Billboard Ad in Times Square featuring Julia Restoin Roitfeld
This is a new image for Jil Sander, the brand is used to tranquil thinking mood models while Julia is smiling in the the fragrance ads, shot by Jan Welters.
“Jil is like a subtlety between a woman who seems very tough, very confident and, at the same time, a woman who is actually very feminine and fragile,” said Restoin Roitfeld. “That’s also how I feel about myself sometimes and what I wanted to show in the pictures.”
The scent will come in 30-ml., 50-ml. and 75-ml. versions for 48 euros, or $68.25 at current exchange; 68 euros, or $96.70, and 88 euros, or $125, respectively. There’s also a shower cream (200 ml. for 29 euros, or $41.25), a body lotion (200 ml. for 32 euros, or $45.50) and a deodorant spray (100 ml. for 24 euros, or $34).
This is not the first time the name Jil has been used for a Jil Sander perfume. A previous scent called Jil came on the market in 1997 but has since been discontinued.
Jil launches in Europe, Eastern Europe and Russia Sept. 9. A launch in the U.S. is tentatively planned for Spring 2010 in a limited number of doors.
+J Jil Sander For Uniqlo Campaign
August 13, 2009

We saw some pieces of the collection yesterday. Uniqlo unveiled a couple shots from the line’s new advertising campaign, which will break August 24 in GQ Japan. Shot by David Sims, it features black and white images of windswept models Sean Opry and Isabeli Fontana.
D&G Fragrance Anthology Campaign
July 27, 2009





Each models represent a personality attached to the fragrance naomi campbell represents the star. noah mills represents. the charmer claudia schiffer represents the dreamer. tyson ballou represents the seducer. while eva herzigova & fernando fernandes represent the players.
Pictures by Mario Testino
Lily Allen for Chanel
May 1, 2009

Karl Lagerfeld is surprising everyone by choosing again a new personality for his next Chanel handbag campaign. After Jerry Hall , here comes Lily Allen. “We have a great relationship with Lily” confessed Lagerfeld, who plans to turn his lens on the British pop star next week. There is no words yet on if this campaign will be shoot in Vermont like the Chanel Spring Summer 2009 campaign.
picture coutesy of Chanel
Derek Lam First Ad Campaign
April 6, 2009

Last week, Derek Lam shot his first ad campaign. The brand will advertise in the August issues of Vogue, Elle and Harper’s Bazaar. The images are set against a beach (made at Pier 59 in New York), featuring model Karmen Pedaru, who walked in the Fall Winter 2009 runway show. “This is about a woman that is having a personal moment, not a fashion moment,” said Lam.
Creative director Doug Lloyd of Lloyd & Co. said: “We are creating a message that will last more than one season” he added. Lloyd described the images as bold and cinematic, with lush techno color.
Campaign shot by Solve Sundsbo
Britney Spears For Candie’s
April 1, 2009

Britney Spears for Candies
Candies has unveiled its final version of the spring 2009 print, online, outdoor and in-store ad campaign featuring Britney Spears.
The pop icon-tabloid star poses in a pink and silver one-piece swimsuit, which will be featured in a full size, limited edition, pull-out poster to run exclusively in US Weekly’s April 15 issue. Four million posters will be distributed.
The ad also features a collage of color and black and white snapshots of Spears from the campaign’s photo shoot, photographed by Mark Liddell in Los Angeles.
Spears joins a line-up of past celebrity Candie’s girls including Fergie, Hayden Panettiere, Hilary Duff and Jenny McCarthy. Candie’s and Kohl’s are also sponsors of Spears’ current “Circus” tour. Her most recent album, also titled “Circus,” has been certified Platinum.
Matthew Williamson For H&M Campaign Making Of
March 26, 2009

The Matthew Williamson for H&M collection will hit the H&M store on april 23 2009.
Meanwhile we have Matthew’s own behind the scenes on the shoot pictures! The photoshoot took place in mexico with Daria Werbowy to present the campaign which will be featured everywhere in the coming weeks.
“What’s better than the real light” when asked about the chosen photoshoot location. It’s interesting to see the final cut knowing that it was in fact shooted on caribbean beach.


See the all the pictures below:



















































