Louis Vuitton Monogram Empreinte Photoshoot

Louis Vuitton Monogram Empreinte Making of Photoshoot Video

Introducing Monogram Empreinte, the new leather line by Louis Vuitton.  Since 1892, when it
created its first city bag in leather, Louis Vuitton has crafted a dazzling array of designs from this
most noble of materials.  Now the iconic Monogram pattern is subtly embossed on the supplest
calf leather, a discreet yet indelible imprint of Louis Vuitton’s heritage and savoir-faire.

So delicate is the impression made by the Monogram that it naturally enhances the leather’s
finely textured grain and soft, sensual feel, seamlessly evolves with the range of roomy, supple
shapes destined to become the constant companions of modern urban life.  Two totes, the
bohemian Artsy, a bowling bag and a clutch, complemented by a wallet and coin purse – their
pared-down, functional forms are at once classic and contemporary, young in spirit yet chic at
any age.

Balancing the street appeal of bold zippers and metallic hardware are quiet reminders of Louis
Vuitton’s tradition of craftsmanship – flawless saddle stitching, tonal edge dying, a myriad
ingenious details waiting to be discovered.  Elegantly restrained, endlessly versatile, the colours
effortlessly adapt to everyday wear – a navy so dark it is almost black, a sophisticated taupe, a
rich blue, a lush cream, a deep burgundy.  Each is luxurious yet laid-back, discreet yet
distinctive.

Monogram Empreinte: a subtle signature, an enduring style, an unforgettable impression.
Available in Louis Vuitton stores from October 2010.

Visit louisvuitton.com

See all the Photos Below:

Photographer : Benoît Peverelli

Models : Vanessa Traina, Antonine Peduzzi, Camille Pourcheresse

Stylist : Géraldine Saglio

Makeup Artist: Adrien Pinault

Hair Stylist: Vi

Making of film : J.T

A|X Armani Exchange Launches 3-D Ad Campaign

With all the recent hype about 3-D movies,  A|X Armani Exchange is among the first fashion companies to create a 3-D ad Fall Winter 2010 campaign that encompasses print, outdoor, a music video and an interactive online component on its Web site. The 3-D print ads, along with 3-D glasses, will appear in the September issues of GQ, Interview and V magazines.

At the campaign’s core is a two-and-a-half-minute 3-D music video, directed by Manny Miranda. The video is motorcycle inspired and was filmed at a Brooklyn soundstage to create a futuristic, urban-looking environment. Called “2020/Speed Style,” the video shows a guy putting on a leather jacket and motorcycle gloves and getting on his Ducati motorbike, escaping from the fiery streets above and taking refuge in a mysterious urban underdome, where he meets a beautiful woman.

He strips off his jacket and leather belt, she takes off her jacket, and they start caressing and making out. The video features a soundtrack by Body Rockers, an electro-techno-rock group. The print ads were shot by Matthew Scrivens. The cast members are Tamiris Souza Freitas and Arthur Sales.

The Armani Exchange Fall 2010 campaign was shot over three days on location on a soundstage in Brooklyn, and will launch in August, 2010.

Shop A|X Armani Exchange via Nordstrom.com

See the pictures below:

Ad Campaign: Armani Exchange
Season: Fall Winter 2010.11
Model: Arthur Sales |Major, Success, Elite|
Photographer: Matthew Scrivens

Karl lagerfeld gives Coca Cola Light bottles a makeover

Following Kenzo, Castelbajac, and Rykiel, Coca-Cola’s latest fashion mashup has Karl Lagerfeld redesigning the famous beverage’s bottle. Karl was eager to work on the project since it’s well known that the ‘always dieting designer’ only drinks Coca Light in a crystal glass (Light, the french name for Diet coke). The new Karl Lagerfeld Coca-Cola bottle is a limited edition item (naturally) and will only be available in France starting on April 28, 2010. Bert’s, Lafayette Gourmet, La Grande Epicerie du Bon Marché. and also Colette will carry the new bottle starting as of April 24. A special kit will also be available, which features a unique bottle opener.
Coco Rocha, who shows no sign of slowing down anytime soon and whom scored this year’s Rimmel ad campaign, has cheekily been chosen by Karl Lagerfeld to present the most fashionable Coca Cola bottle ever. The ad features her in a Karl Lagerfeld Spring Summer 2010 look. look, posing alongside Baptiste Giabiconi, with a jovial smile and a lalique glass-full of Coca Light.

Get yours via Colette.fr

G-Star Raw Low-T Denim Collection by Liv Tyler

Icon photographer, Anton Corbijn, returns to shoot the Spring/Summer 2010 G-Star RAW campaign featuring actress and model Liv Tyler. For the campaign Liv wears pieces from the women’s Low-T mini-collection – a range designed for the strong, confident and sophisticated modern woman. Liv Tyler  with Her striking looks and assured, independent style perfectly embodies the modern G-Star woman. She reinforces G-Star’s core theme of “RAW Elegance”.

The Low-T collection fuses G-Star DNA with the unique style of  Liv Tyler, to create a range that embraces the look and feel of the modern G-Star woman; cool, sophisticated and controlled.
Skinny, tapered and loose-tapered denim fits are executed in soft, feminine fabrics, with a color palette ranging from fresh blue to a shiny, leather-look black. All three denim silhouettes have a longer inseam to look great with high heels, and are available in flattering, soft-stretch denim fabrics, as well as Elastene-impregnated comfort denim.

G-Star’s traditional fusion of raw and elegant elements can be seen in the contrast of denim skirts in a broad selection of washes and finishes with sensual tops in a restrained colour palette and super-lightweight fabrics, including the sleeveless Low-T Top and the Low-T Dress Shirt with its half-length sleeve and neck-tie detailing. A crepe bomber jacket and boxy-cut dinner jacket complete the range.

Visit g-star.com for stores location

Campaign making of video with Liv Tyler

See the making of & campaign pictures below:

Alexander Wang’s Ad Campaign Hits NYC Streets

Alexander Wang is lauching his first ever ad campaign, not in magazines but in the streets of New York. The ads photographed by Dan Jackson and featuring model Hannah Holman will appear on Monday Feb 1st 2010 downtown Manhattan. The campaign features only the T line, which is Alexander Wang’s core foundation. The designer hired National Promotions & Advertising, the agency responsible for those ubiquitous Apple iPod posters, to blanket the intersections of Third Avenue and 12th Street and Grand and Crosby, as well as random hot spots throughout the East Village and Lower East Side. The ads will be replenished once a week for four weeks.

Shop the T Alexander Wang’s line on alexanderwang.com

Alexander Wang Spring Summer 2010 Campaign

Alexander Wang has unveiled his Spring Summer 2010 promotional spread on his website. The sporty summer 2010 collection is presented on Anja Rubik, Edita Vilkeviciute, Jacquelyn Jablonski, Hanne Gaby Odiele, Mirte Maas and Liu Wen. Photo: Fabien Baron,  Style by Karl Templer.

Shop Edita’s look at LUISAVIAROMA

See our Alexander Wang Spring Summer 2010 Show Video:

See all the pictures below:

Isabeli Fontana Cruise 2010 Louis Vuitton Ad Campaign

We learned late august via LiveFashionWeek that Isabeli Fontana was being shot for the Louis Vuitton Cruise 2010 campaign  by Patrich Demarchelier and styled by Carlyne Cerf De Dudzeele in the Hamptons in New York, so here is the ad!

We had the chance to be in Saint Tropez when Catherine Mcneil was shooting the Louis Vuitton Cruise 2010 Look Book, which is your favorite? Isabeli or Catherine?

Julia Restoin Roitfeld face of JIL

Julia Restoin Roitfeld, Vogue Paris Carine Roitfeld’s daughter has been chosen to be the new face of Jil the new scent by Jil Sander. Julia is known for being Carine Roitfeld daughter but also for having been art director for V Magazine, consultant for Jean Paul Gaultier and other projects.

It’s not the first time we get to see Julia Restoin Roitfeld in advertisement, for their Fall 2008 campaign Gap decided to choose Julia along with other fashion world persona such as Cecilia Dean from Visionaire.

This is a new image for Jil Sander, the brand is used to tranquil thinking mood models while Julia is smiling in the the fragrance ads, shot by Jan Welters.

“Jil is like a subtlety between a woman who seems very tough, very confident and, at the same time, a woman who is actually very feminine and fragile,” said Restoin Roitfeld. “That’s also how I feel about myself sometimes and what I wanted to show in the pictures.”

The scent will come in 30-ml., 50-ml. and 75-ml. versions for 48 euros, or $68.25 at current exchange; 68 euros, or $96.70, and 88 euros, or $125, respectively. There’s also a shower cream (200 ml. for 29 euros, or $41.25), a body lotion (200 ml. for 32 euros, or $45.50) and a deodorant spray (100 ml. for 24 euros, or $34).

This is not the first time the name Jil has been used for a Jil Sander perfume. A previous scent called Jil came on the market in 1997 but has since been discontinued.

Jil launches in Europe, Eastern Europe and Russia Sept. 9. A launch in the U.S. is tentatively planned for Spring 2010 in a limited number of doors.

+J Jil Sander For Uniqlo Campaign

We saw some pieces of the collection yesterday. Uniqlo unveiled a couple shots from the line’s new advertising campaign, which will break August 24 in GQ Japan. Shot by David Sims, it features black and white images of windswept models Sean Opry and Isabeli Fontana.

D&G Fragrance Anthology Campaign

Each models represent a personality attached to the fragrance naomi campbell represents the star. noah mills represents. the charmer claudia schiffer represents the dreamer. tyson ballou represents the seducer. while eva herzigova & fernando fernandes represent the players.

Pictures by Mario Testino

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