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Bleu de Chanel Fragrance Starring Gaspard Ulliel

July 16, 2010


Chanel is looking to raise the profile of its men’s scent business this fall with Bleu de Chanel, its first major male fragrance since 2004’s Allure Homme Sport and its first men’s masterbrand since 1990’s Egoïste.

“With Bleu de Chanel, we are adding a new olfactory family — the woody aromatic — to our men’s fragrance portfolio,” d’Avack continued. “In a very competitive market, this is an olfactive creation that deliberately ignores market trends and brings a different take to men’s fragrances. Its impact is amplified by an extraordinary advertising film directed by Martin Scorsese.”

Of the partnership with Scorsese, d’Avack noted: “Chanel has had a long history of working with the most renowned movie directors for its advertising creations, first and foremost for the brand’s fragrances. For Bleu de Chanel, the brand was not going to change this highly successful creative approach. Chanel’s artistic department suggested Mr. Scorsese with the belief that the launch of a new major men’s fragrance would be the perfect opportunity. Basically, Martin Scorsese had carte blanche over the film. As a result, the film is an instant classic but also very modern and perfectly aligned with the image that Chanel wanted to convey with Bleu.”

D’Avack said that actor Gaspard Ulliel was chosen for his “masculine appeal, energy and elegance,” adding “he is one of France’s most promising young film actors.”

The scent, concocted by the company’s in-house master perfumer Jacques Polge, has top notes of grapefruit, peppermint, pink pepper, nutmeg and ginger; a heart of dry cedar and jasmine, and a drydown of vetiver, patchouli and frankincense; Polge’s emphasis is on the grapefruit, dry cedar and labdanum notes. “With Bleu de Chanel, I wanted something frank, direct and pure in a masculine scent,” Polge stated. “I did trials with all of the raw materials that we are constantly fine-tuning, and I searched for what we could do and say that was different from what has already been done. And of course, something that could strike a chord with men today. Bleu de Chanel is reduced to its essential elements, in other words: freshness, spiciness and dry woodiness. It’s also a very sexy fragrance!”

Eaux de toilette in two sizes — 1.7 oz. for $59 and 3.4 oz. for $79 — will be offered, as will a 3.4-oz. aftershave lotion for $50. Starting Fall 2010.

Shop the latest Chanel Men Fragrance via Nordstrom.com

CHANEL ALLURE HOMME ÉDITION BLANCHE EAU DE TOILETTE CONCENTRÉE

After Chanel Haute Couture Fall 2010 2011

July 6, 2010

Like Karlie Kloss, Freja Beha, Yulia Kharlapanova and Natasha Poly lips colour?

Get the Chanel Rouge Coco Lipstick  via Nordstrom

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photos: JT for stylerumor.com

Vanessa Paradis opens up on Chanel, on Karl Lagerfeld

March 18, 2010

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Vanessa Paradis video interview at the Chanel Fall Winter 2010 Show

Loic Prigent interviewed Vanessa Paris at the Grand Palais on March 9th 2010 right after the Chanel Fall Winter 2010 show. Vanessa shares her view on the show, on her collaboration with Chanel and opens up about her relation with Karl Lagerfeld.

Karl Lagerfeld may be on the outs…[Updated]

March 15, 2010

Tommy Ton‘s recent mysterious tweet about news that will “SHAKE the fashion world” might be a direct follow up at what Diane Pernet said in June 2009. As of today Diane Pernet described the news as a bombGrazia thinks that Tommy Ton’s big secret is about Karl Lagerfeld being replaced by Albert Elbaz at Chanel“The official announcement should be made in the next few days, so stay tuned for confirmation!” (Grazia).

[UPDATED] Chanel has confirmed that Karl “has a long-term contract” and replacing him “is not an issue”. Move along people…

Chanel Haute Couture Spring Summer 2010 Making Of

January 27, 2010

Chanel Spring Summer 2010 Haute Couture Collection

January 26, 2010

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Chanel Easy Rider Hits The Rue Royale

July 20, 2009

chanel-starting-point-2010-lara-stone-baptiste-giacobiniLast friday Karl Lagerfeld decided that the Rue Royale will be the decor of the Starting Point Pre-Printemps 2010 Collection Press kit. Anyone passing by the Chanel boutique on Rue Royale could have seen Lara Stone and Baptiste Giacobini cavorting around an eye-popping prop: A motorcycle customized for Chanel in Toulouse, France, and reminiscent of the low rider Marlon Brando piloted in “The Wild Ones.”

Chanel Paris Venice Cruise 2010 Collection

May 18, 2009

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Backstage at Chanel Paris Venice Cruise 2010 Collection

5 years ago Karl Lagerfeld decided to take the Chanel Pre-Collections to another level by showing these collections the way it deserved to be shown. The idea was to give the collections a ‘travel spirit’, beginning with Paris Tokyo for the Pre-Fall 2005 collection.

After showing past Cruise collections in New York’s Grand Central Station, Santa Monica, and Miami from 2006-09 respectively, Karl transported us to Venice to discover more than just a collection.

On May 15th, 2009,  Karl brought the house of Chanel to Venice to present its Cruise 2010 collection at the venerable and exclusive Lido beach Hotel Excelsior. Karl  is not shy to draw inspiratation from Venetian and Baroque styles, as was seen in past seasons such as the Haute Couture F/W ’90 and ’93 collections.

More importantly, Venice was an inspiration for Gabrielle Chanel, whom in love with all that this unique city has to offer: museums, somptuous churches. She was particularly seduced by the Byzantine gold adorning Saint Mark’s Basilica.

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Gabrielle Chanel at Lido Beach in 1936

Characterizing the city’s essence and infusing it into Chanel elegance, Karl Lagerfeld truly delivered on a promise of a Paris meets Venice collection. Venetian masquearde masks modernized with a pair of Chanel sunglasses, while Carnaval harlequin prints and ‘voilelions printed dresses. The lion the symbol of Venice and Mademoiselle’s birth sign. The Lion of Saint Mark is the emblem and the protector of Venice. Lions are everywhere in the cientrance to the Arsenal, on the Porta della Carta.

Looking at this collection, one cannot help but feel that this Paris-Venice show continued a conversation that Karl started with the Paris Moscou Fall 08/09 Collection . It’s as if thought Karl Lagerfeld wanted to share more of Gabrielle Chanel’s history to make us better understand her inspiration and her choices.

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We have the same impression watching this new collection inspired by Gabrielle Chanel’s travels in the 30′s.  Lagerfeld’s collection recalls Visconti’s stylised films and Venice’s sparkling society of the 1930s. Fabrics were inspired by the rich Venetian reds of the Renaissance, Fortuny’s prints, and the chiaroscuro technique of the great Italian masters.

A “Who’s Who” of international press made it to the event, such as French Vogue’s Carine Roitfeld and Emmanuelle Alt, Vogue Italia’s Franca Sozzani, Jefferson Hack and Model Anouck Lepere among others.

Venetians such as the Countess Brandino Brandolini and the Count and Countess Luca Marzotto were also Karl Lagerfeld’s guests.

Celebrities such as Rinko Kikuchi, Vittoria Puccini, Olivia Magnani, Caroline Sieber, Kasia Smutniak also trekked out to see the collection on the cool Venetian sands.

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Kasia Smutniak, Vittoria Puccini and Olivia Magnani on their way to Lido Beach

French actress and Chanel “ambassadoress” Anna Mouglalis was wearing a beige dress from Paris-Moscow 2008/9 collection with spectacular Chanel Fine jewelry “Franges” earrings  in white gold 18 karat and 82 diamonds.

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Anna Mouglalis attends the Chanel Paris Venice Cruise 2010 Collection

Kasia Smutniak was wearing a classic little black dress from the RTW Spring Summer 2009 collection.

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Kasia Smutniak attends the Chanel Paris Venice Cruise 2010 Collection

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Pictures Copyright : © Chanel
Obligatory Caption : © Chanel

Lily Allen for Chanel

May 1, 2009

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Karl Lagerfeld is surprising everyone by choosing again a new personality for his next Chanel handbag campaign. After Jerry Hall , here comes Lily Allen. “We have a great relationship with Lily” confessed Lagerfeld, who plans to turn his lens on the British pop star next week. There is no words yet on if this campaign will be shoot in Vermont like the Chanel Spring Summer 2009 campaign.

picture coutesy of Chanel

Mary-Kate Special Date

April 27, 2009

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Chanel hosted its annual Tribeca Film Festival dinner at old time downtown haunt Odeon.

Vanessa and Victoria Traina brought their best sellers author mother Danielle Steel, “we love to go out all three together!” said Vanessa. Angela Lindvall was amazed on how the iphone is a fragile phone.

Adrien Brody showed up sans Elsa Pataky, Viola Davis, Matthew Modine, Diane Kruger, Dree Hemingway, Alexis Bledel, Debra Messing, Moby, Bradley Cooper, Poppy Delevingne, Amanda Brooks responded to the invitation.

The couple that made everyone talk was Mary-Kate Olsen and Robert De Niro .

Julia Restoin Roitfeld in a leopard Alaia dress was excited to meet the legendary Taxi Driver actor for the first time.

In keeping with the night’s theme, each guest received a hefty cocktail tome of a different artist’s work.

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Pictures via wwd

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