Stella McCartney Spring Summer 2010 Eyewear Line

Stella McCartney will launch a new eyewear line for the Spring Summer 2010 Collection.
The designer is now collaborating with Luxottica Group which also licenses eyewear for luxury brands such as Chanel, Dolce & Gabbana, Versace and Prada.

The line will retail from $180 to $250 and is intended to be a combination of practical, everyday aviator and wayfarer styles mixed with statement pieces and attention-grabbing frames.

McCartney said her goal is to fuse timeless pieces with “edgier, younger, eye-catching styles….For me, it was important to make lightweight, comfortable sunglasses that are not a chore or cumbersome to wear. There are pieces to fall back on and wear any time of year in any place and pieces that will help you draw attention to yourself.”

McCartney designed eyewear when she was creative director at Chloé. We remember the success that had the pair of Chloe sunglasses featuring the rhinestone heart. After launching her own label, she produced eyewear in a license with Safilo Group for five years before pairing up with Luxottica.

We wonder if we will see some exclusive fashion show sunglasses pieces at the Stella McCartney Spring Summer 2010 collection.

Shop the Stella McCartney Fall Winter 2009 Collection on Net-A-Porter.com

See some of the styles below:

Diane Von Furstenberg Will Get You Shaded

Diane words of wisdom for Fall Winter 2009 are “Wherever she goes, she belongs” we also believe that the DVF’s girl needs a pair of sunglasses where she goes!

After launching a successful line of handbags and acessories Diane Von Furstenberg is adding eyewear.

The designer teamed up with Marchon Eyewear to develop and distribute a collection of sunglasses and ophthalmic lenses

“Wherever she goes, she belongs” we believe that the DVF’s girl needs a pair of sunglasses!

“I’m pleased to reenter the eyewear market and revive the successful business I had in the Seventies, Sunglasses are all about two things: glamour and protection,” Diane said.

“I haven’t been out in the street without wearing sunglasses since I was 19. They make me feel glamorous and they protect me from dust and the sun. And prescription glasses are incredibly important for women. It is a true friend, something very close to you that you need to see or to read, something you depend on. It’s more than an accessory, it’s a necessity.”

DVF’s friend Marisa Berenson might share Diane thoughts, she was wearing sunglasses all week long during Paris Fashion Week.

Here is Marisa Berenson that we saw at Dior Fall 09, wasn’t she in perfect adequation with the sky and the France flag?

The line will feature a retro-inspired and modern shapes. The collection will retail for around $150 to $175.

“As I continue to have more and more shops, it’s nice to have a one-stop shop that has everything, but I’m going about it slowly,” von Furstenberg said. “It’s not about putting my name on things but making sure every product category has a reason to be.”