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Louis Vuitton Monogram Empreinte Photoshoot

August 16, 2010


Louis Vuitton Monogram Empreinte Making of Photoshoot Video

Introducing Monogram Empreinte, the new leather line by Louis Vuitton.  Since 1892, when it
created its first city bag in leather, Louis Vuitton has crafted a dazzling array of designs from this
most noble of materials.  Now the iconic Monogram pattern is subtly embossed on the supplest
calf leather, a discreet yet indelible imprint of Louis Vuitton’s heritage and savoir-faire.

So delicate is the impression made by the Monogram that it naturally enhances the leather’s
finely textured grain and soft, sensual feel, seamlessly evolves with the range of roomy, supple
shapes destined to become the constant companions of modern urban life.  Two totes, the
bohemian Artsy, a bowling bag and a clutch, complemented by a wallet and coin purse – their
pared-down, functional forms are at once classic and contemporary, young in spirit yet chic at
any age.

Balancing the street appeal of bold zippers and metallic hardware are quiet reminders of Louis
Vuitton’s tradition of craftsmanship – flawless saddle stitching, tonal edge dying, a myriad
ingenious details waiting to be discovered.  Elegantly restrained, endlessly versatile, the colours
effortlessly adapt to everyday wear – a navy so dark it is almost black, a sophisticated taupe, a
rich blue, a lush cream, a deep burgundy.  Each is luxurious yet laid-back, discreet yet
distinctive.

Monogram Empreinte: a subtle signature, an enduring style, an unforgettable impression.
Available in Louis Vuitton stores from October 2010.

Visit louisvuitton.com

See all the Photos Below:

Photographer : Benoît Peverelli

Models : Vanessa Traina, Antonine Peduzzi, Camille Pourcheresse

Stylist : Géraldine Saglio

Makeup Artist: Adrien Pinault

Hair Stylist: Vi

Making of film : J.T

Louis Vuitton Spring Summer 2011 Men’s Collection

June 25, 2010

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Louis Vuitton Spring Summer 2011 Men’s Fashion Show Video

Thursday June 24th, 2010 – 104 Paris

Louis Vuitton has gone on a head trip for Spring 2011. “It’s a rhaspody of three virtual scenarios for a digital bohemian, a man who travels the world from behind his computer screen” says Louis Vuitton Men’s Studio Director Paul Helbers under the artistic direction of Marc Jacobs.

“The codes have changed. There’s an eclecticism in the way men dress today from Scandinavia to China and Brazil. It’s a culture clash” says Helbers.

Amazon skydiving inspires the collection’s army issue parachute constructions and lightweight silks. Layered leopard prints provide jungle camouflage, and from China there’s quilting, classic patterns and animal signs from the Chinese zodiac (interpreted by New York superstar tattoo artist Scott Campbell) come to embellish the ensemble.

The collection mixes technical nylons, elegant silks, soft, washed see island cottons and linens lightly coated or chintzed to wrinkle just slightly. Technical nylon is roughed up in weathered prints for sun-distressed parkas, textured in a silk blend taffeta weave for an ultra-light trench, or dressed up in the LV digitalized monogram floral for a jacket that’s still unfussy.

Exotic and earthy colors cross the rain forest to Shanghai from lava to smoke pearl, chartreuse, amber, parakeet green and chocolate chip.

Accessories are electic and elegant including Chinese symbol LV medallions on leather cords to wrap around the wrist, a lifesaver medallion in unpolished tiger’s eye and windshield sunglasses. Sandblasted crocodile monk’s sandals and Chelsea boots alternate with Blunstone type trainers with perforated detailing.

Both lightweight and functional, the bags inspired by active sport are the perfect match with the clothes. Featuring ingenuous details such as numerous straps and handles, zips and convenient pockets, the super light nylon styles showcase the iconic Damier check printed either in black, electric blue and amazonian green. Totally foldable and packable within their inside pocket, refinement lies in the teinted calf and sophisticated suede trimmings. Washed olive or Khaki denim tote styles, printed with either LV monogram large scale or “Louis Vuitton Articles de Voyages” archive signature bring a military feel to the collection.

Complementing the rich nylon and denim models, the iconic Keepall Waterproof comes this season in a Damier printed translucide PVC version while the Utha leather and Damier Graphite Canvas are personalized by Tattoo artist Scott Campbell.

Visit louisvuitton.com

See our pictures below:

Louis Vuitton Resort 2011 Collection

June 11, 2010

Thursday June 10, 2010 – The Maritime Hotel – New York

Julie de Libran said that she followed Marc Jacobs Louis Vuitton Fall Winter 2010 Collection‘s inspiration for her Resort presentation at the Maritime Hotel. Feminine looks, florals dresses, nipped waists, and pushed-up busts yes but the some of the looks reminds us Marc Jacobs late 90′s own collections. We clearly see Ali MacGraw seventies looks in this collection. See the Louis Vuitton Resort 2011 Accessories Collection here.

Shop Louis Vuitton at louisvuitton.com

Louis Vuitton Resort 2011 Handbags & Accessories

June 11, 2010

Thursday June 10, 2010 – The Maritime Hotel – New York

See our pictures below:

Louis Vuitton Spring Summer 2010 Men’s Collection

June 25, 2009

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Thursday June 24th 2009 – 104 – 5 rue Curial – Paris

Gentlemen Butterflies” was the theme of the Louis Vuitton Spring Summer 2010 Collection. Paul Helbers found his inspiration from the bike messengers of New York City. The bright orange neon touches and yellow cab colored shoes refers to the city that never sleeps. Rolled up pants and shorts, cropped pants “because he’s on a bike and doesn’t want to dirt his pants” said Paul Helbers backstage. Biker jackets, lurex bow ties, metallic shoes, fluorescent buttons on jacket cuffs and neon heels on pointy shoes. Clin d’oeil at the Louis Vuitton Fall Winter 2009 Women’s fashion show with the biker touches on belts and bracelets. The Black Eyed Peas came with a brunette Fergie wearing a Louis Vuitton Fall 09 navy look with LV logo belt was posing backstage. Raphaël Personaz french upcoming actor, Keziah Jones Nigerian songwriter and guitarist, Italian actor Paolo Stella, Bradley Cooper, International soccer player Yoann Gourcuff were the Vip’s attendees while Halle Berry baby daddy Gabriel Aubry shared the catwalk with US Saber Fencer Jason Rogers.

See our pictures below:

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Pictures copyright @ J.T stylerumor.com

Madonna May Wear Bunny Ears for Louis Vuitton Fall 09 Campaign

April 13, 2009

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The Material Girl will once again flex her pilate-sculpted body for the Louis Vuitton 2009/10 Fall campaign. Looks like Marc Jacobs may have had Madonna in mind for the fall collection: who else but Madge can do Chic Coquine & Bourgeoise so well?

There is no confirmation if Her Madge-sty will sport the coquettish Bunny Ears” headband on or not.

The campaign will be shot by Steven Meisel in about 2 weeks at the end of April.

Check out the Louis Vuitton looks below. We love them all but we have a special weakness for the “Bunny Ears” headband.

Louis Vuitton in Graffiti from Head to Skateboard

January 6, 2009

Louis Vuitton is really enthousiastic about the new graffiti line! The good news is that everybody can’t wait to see this line re-released again! Louis Vuitton is really celebrating the collaboration with Steven Sprouse by re-launching the Monogram Graffiti line that shocked everyone in 2001.

The Graffiti line was the first Artist/Fashion collaboration that changed the Louis Vuitton world.

WWD report that the NYC Soho store will be transformed into a Sprouse destination in time for the collection’s arrival.

The store will be wrapped in vinyl and spray painting neon graffiti all over the facade. The window display will feature a 6-foot neon light installation in Sprouse’s Rose motif. The store’s interior, enhanced with black brick wall facing, will also be sprayed with the neon graffiti.

The collection will launch in its entirety at the SoHo boutique on Thursday. The complete worldwide
launch will follow on Feb. 2, though the Rose pieces will be available at Louis Vuitton stores worldwide starting Friday.

The luxury goods company is also creating two limited edition pieces, which will only be available at the SoHo location: a Stephen Sprouse graffiti skateboard replete with a hard case monogram skateboard trunk, and a Stephen Sprouse “Roses” T-shirt. The company hopes to sell three graffiti skateboards with trunks for $8,250 each, and 70 T-shirts for $250 each. “I don’t expect them to last very long,” Lalonde said. “By Friday, there probably won’t be any more left.”

Proceeds will benefit Free Arts NYC, which provides underserved children throughout New York City with special arts programs. Vuitton is also making an undisclosed donation to the Sprouse Estate, as well as the Stephen Sprouse Memorial Scholarship Fund at the National Academy for Design here.

Sprouse became known in the Eighties for his graffiti art and fashion designs. In 2001, Vuitton artistic director Marc Jacobs collaborated with Sprouse and created an instant must-have accessories collection with the Monogram Graffiti collection.

Sprouse died in 2004, and Vuitton made its first donation to the fund in 2006 when Jacobs created a scarf in Sprouse’s honor, using one of the collaboration’s leopard prints.

Vuitton will honor the late artist with three events this Thursday. The night will kick off with cocktails at the Vuitton boutique on Greene Street, with a simultaneous event at nearby Deitch Projects’ Wooster Street Gallery for the opening of the “Rock on Mars” Sprouse retrospective. Afterwards, Vuitton and Jacobs will host a bash at the Bowery Ballroom, featuring a performance by Sprouse’s friend Debbie Harry. The venue is expected to have a Sprouse feel, with a special graffiti-and-neon decor.

But more important, who’s going?

Madonna for Louis Vuitton By Steven Meisel

November 13, 2008

Style.com reported earlier this week that the Louis Vuitton Spring Summer 2009 campaign featuring Madonna has already been shot. It will be in fact shot tomorrow 11/14/08 by Steven Meisel and not by Mert Alas et Marcus Piggott.

The stylist is Marie Amelie Sauve. Marie Amelie Sauve works as a fashion editor for Vogue Paris and is also a consultant for Balenciaga.

Louis Vuitton RTW Spring Summer 2009

October 5, 2008

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October 5th 2008 – Cour Carree du Louvre

For its show, Louis Vuitton transforms the tranquil open court space into a two-three floor paneled structure stretching out nearly 400 yards in every direction. Rushing through cobblestone steps filled with photogs and onlookers, we quickly flashed our invitations to the PR folks at the door. Up through the dark steps and around the bleechers we went, looking for our row seating.

As opposed to the year before’s show, there were fewer celebs sitting front row. Aside from a the famous series of journalists magazine editors, we could neigh find a Lenny Kravitz or a Dita Von Teese sitting adjacent to Julia Restoin Roitfeld. Alas, we tucked our invite away and chatted up with the ladies from Vogue everywhere – Brazil, Portugal, Spain, Italy, Latin America, etc. It was like a U.N. Council meeting except with a lot more sass.

The décor was strewn with bamboo and grain, the runway being lifted to shoulder level for the front-rowers (a classic Parisian setup as opposed to the on-the-floor American runway). Overhead, we could hear Edith Piaf‘s classic melodies sweetening the air, bringing a smile to everyone’s faces. This was going to be about Paris, but the African backdrop clued us that this would not be any standard fare.

The lights dimmed and in flash the girls came out, in gorgeous silhouettes that looked as if Marc had taken every spice of texture and fabric and married it to couture for the street. Paris meets Africa meets Street Chic meets Marc Jacobs’s personal S/S ’09 collection. And while we could see pieces of MJ’s NY showing, the harmonizing of big hair, leopard print bags, tassled hobos, jungle-inspired pumps with brilliant short skirts caught the audience off guard – but in a good way.

No sooner had the show started than we started to get up to head backstage. Many folks forked either into the backstage area or ran to Lanvin’s showing. We had had enough for this Paris Fashion Week and trotted past the well-placed bamboo sticks to follow Marc into the Q&A photogs area. With a glass of champagne in one hand and a truffle-paté bouché in another, we listened carefully as a cool, collected, slick back hair-in-suit MJ describe in a clear, but detracted manner the inspiration for this collection, à la Yves St. Laurent’s Opium pieces. With interviewers declaring that this was his best collection ever, all you could see is MJ’s adorable grin, as if he heard a joke that only he knew. Every collection is the “best” he must think. But you could see that it’s not being the best that interests him – it’s the challenge of the “next” that gets him up in the morning.

See our pictures below: