TOMMYNOW is all about the democratization of fashion and is a pioneer in the “See Now, Buy Now” movement. Every single piece in this show is shoppable the moment it hits the runway.
TOMMYNOW marked the global launch of the Spring 2017 Tommy x Gigi collection, the second collaboration with supermodel Gigi Hadid, who opened the show in a look from the capsule. Gigi is the global ambassador for Tommy Hilfiger women’s, including apparel, footwear, accessories, sunglasses, watches and fragrance. The Tommy x Gigi collection celebrates her relaxed, West Coast aesthetic fused with Hilfiger’s signature East Coast heritage. The TOMMYNOW runway also included looks from Spring 2017 Hilfiger Collection, the pinnacle of the women’s product offering.
The collection is inspired by California—the youthful attitude, the laidback lifestyle, and the spirit of festivals where music and style collide with our own pop culture heritage. Tommy’s take is a greatest hits of Americana with lots of denim, nods to western culture and patches to make things personal.
Shop the Tommy x Gigi collection now via Revolve.com
