Thursday April 2nd – 60th Street and Fifth Avenue
On Thursday night, Bergdorf & Goodman hosted a special event with Lanvin’s Albert Elbaz.
“I have many loyal customer in the US, some couldn’t come to the show in Paris, I brought them the show!” said Elbaz about the event.
The show was held on 60th Street and Fifth Avenue held in a majestic room with soaring frescoed ceilings and ballroom chairs, just like if it was in a parisian salon.
“The idea was to have all of you in this beautiful room that is a little bit of Paris. But you open the window and the door and it’s New York. And it’s the best location because Bergdorf Goodman is just behind us” With the intention of re-creating “the magic of a fashion show but in a more intimate way” Elbaz plucked 38 runway looks, some styled with commercial pieces, as well as the rose-covered door frame from his Paris show.
Smart move from Lanvin, bring the show to the costumer isn’t it the best way to promote the new collection. Albert Elbaz travelled especially for the event.
“It’s great that the press is here but the event is for my clients, I want them to see, to feel, to touch the clothes.” said Elbaz.
One client confessed: “I wasn’t impressed with the collection from the images I saw, now that I see it in real it’s a whole different thing, I loved it and want everything”.
Shop the Lanvin Fall Winter 2009 Collection on Net-A-Porter.com
See the pictures below:
