March 29th, 2011 – New York.
Net-A-Porter.com, the world’s premier online luxury retailer, is proud to be the launch partner for Runway to Green’s initiative to mobilize the fashion community to raise funding and awareness for Alliance for Climate Protection, the Natural Resources Defense Council and the United Nations Environment Programme’s Billion Tree Campaign. In order to qualify for inclusion in the Runway to Green program, over 25 participating designers made a commitment to investigate how they can integrate the sustainable manufacturing practices put forward in the Clean by Design initiative from the NRDC. In addition, the selected leading designer brands dedicated items from or created items for their Fall 2011 collections to benefit the Runway to Green cause.
As the exclusive launch partner, NET-A-PORTER will begin selling these pieces on March 29th, 2011, months before they are available at retail stores. A minimum of 10% of net-proceeds from the sale of the Runway to Green designs will be donated by NET-A-PORTER to Runway to Green, which in turn funds the affiliated NGOs.
“By having the participation of so many leading brands in this fund-raising initiative, we feel it sends a strong message that the fashion community is prepared to rally together on behalf of an important environmental cause, raise awareness and contribute funds to support some of its champions” Natalie Massenet, Chairman and Founder of Net-A-Porter.com.
“This collaboration constitutes one of the most important commitments made on behalf of the fashion industry to learn and address its impact on the environment,” said Runway to Green chairman Lorenzo Roccia. “It uses the power and reach of the industry to deliver a global message about the relevance and?necessity to be educated on our individual role and responsibility in protecting the environment.”
The Runway to Green collection will launch on the evening of March 29th during the Christie’s Bid to Save the Earth event in New York City hosted by François-Henri Pinault, Salma Hayek, David and Susan Rockefeller, Graydon and Anna Carter, and Vogue, with a live fashion show co-styled by Vogue Magazine’s Fashion Director Tonne Goodman and Contributing Editor Tabitha Simmons, underwritten by Tiffany & Co. Runway to Green, through its partnership with Christie’s Green Auction, will additionally be supporting?the following environmental organizations: Central Park Conservancy, Conservation International, and Oceana.
With Net-A-Porter’s ability to ship to 170 countries around the globe and the ubiquity of Earth Day in a multitude of international markets, the partnership with Runway to Green is both timely and relevant,?with broad support of this worthy initiative expected.
Shop Runway to Green at Net-A-Porter.com
See the photos below:
