Coco Rocha is not new to the charity world. Her work in Haiti with LakayPAM, a non-profit organization that provides care for underprivileged children turned into a documentary shot by film maker and Coco’s husband James Conran. But this time the Supermodel literally joined charity and fashion creating a jewelry line for Senhoa, an organization helping Cambodian victims of human trafficking. Rocha was first introduced to Senhoa‘s founder Lisa T.D. Nguyen in Paris the day before her wedding. Coco was gifted a bracelet made by the women of Senhoa; being touched by the cause, she decided to get involved by designing a jewelry collection.
When it comes to charity, it’s usual to see plain and safe designs which is why this collection, with its edgy, tradition-cum-modern style.The pieces are made by hand at Senhoa based on coco’s designs. The pieces are made by hand at Senhoa based on Coco’s designs. The collection is beaded with clear, black and multicolored Swarovski Elements, with many of the pieces shaped by distinct silver and gunmetal chain-links. The jewelry line includes two pairs of earrings (Phary and Sovanna), two bracelets (Sopheary and Chantha), one necklace (Chantrea) and two body pieces (Sophorn and Rachany).
“Accessorizing can do more than just compliment a woman’s wardrobe and beauty – it can make a statement about what she believes in, “ says Rocha.
To top it off, the new media maven added even more glamour and beauty to the cause having her supermodel friends joining the project. The campaign shot by Nigel Barker features Iman, Caroline Trentini and Behati Prinsloo. The black and white cinemagraphs images were shot by Jamie Beck.
Shop the collection via senhoa.org/cocorocha
Visit www.cocorocha.com
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