Tommy Hilfiger presents his Spring 2014 advertising campaign, “we?st coa?stiu?s,” featuring “The Hilfigers” traveling to the ultimate Malibu beach for their irreverent twist on Spring Break in the sun.
The new campaign takes the beloved all-American family to the beaches of Malibu as The Hilfigers establish a preppy outpost on the Pacific. And what’s prep on a California beach is a whole new story. Wave-washed shorts, chambray-soft shirts, easy blazers, all in wet sea glass colors. Scuba chic takes a dive with neoprene bonded leather. So jump in the dune buggy, prepare for sand in your chinos, color blocks and sunblock, goggly sunglasses and Sea Breezes at sunset.
“This season we took The Hilfigers back to one of my earliest inspirations: the West Coast,” said Tommy Hilfiger. “In the Spring 2014 Collection, we looked at the preppy classics that we have loved throughout the years, and reinvented them with a modern, ‘West Coast’ spirit in mind. This campaign takes me back to summers I spent in California early in my career – in a uniquely Hilfigers way. I love taking the Hilfigers to different iconic location each season.”
Photographed in Paradise Cove, Malibu with hair by Eugene Souleiman, and makeup by Francelle Daly- Poiblanc, the campaign features a similar cast of eclectic characters from past campaigns: Arthur Kulkov, Tidou M’Baye, Max Rogers, RJ King, Marlon Texeira, Viggo Jonassen, Miles McMillan, Bernard Fouquet, Toni Garrn, Julia Hafstrom, Tian Yi, Cora Emmanuel, Lea Sorenson, Chloe Blackshire and two basset hounds named Morgan IV and V. The youthful spirit of the Spring 2014 collections comes through with a group of new characters that embody the preppy heritage and irreverent attitude of the Tommy Hilfiger brand. New additions to the family this season include Luke Willet, Jac Jagaciak and Janis Ancens.
The Hilfigers campaign is the ultimate personification of the preppy heritage and irreverent spirit of the Tommy Hilfiger brand. The campaign is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.
The advertising campaign will appear in January 2014 issues, with full print ads running globally in key fashion publications such as Vanity Fair, Vogue, InStyle, ELLE, Glamour, GQ, Details and Esquire; multi-page inserts will be featured in select issues. New York City; key European cities such as London, Paris and Milan; and top districts in Hong Kong will have outdoor campaigns.
Photos courtesy of Tommy Hilfiger
Photographer: Craig McDean
Stylist: Karl Templer
Hair: Eugene Souleiman
Makeup: Francelle Daly- Poiblanc