It had been 70 years since Louis Vuitton released his last perfume. The french powerhouse enter the fragrance world at a very specific time, when luxury sales decline.
With a shy and quick step in cosmetic in early 2000 with a nail polish line, Louis Vuitton re-enter today the fragrance world, with a concept of multiple fragrances similar to Les Exclusifs de Chanel.
The collection counts 7 fragrances, created by famed Perfumer Jacques Cavallier Belletrud, responsible for the best selling scents as Issey Miyake’s L’eau d’Issey, Stella by Stella McCartney or Jean Paul Gaultier femme to name a few.
Since its founding, the Maison Louis Vuitton has always been guided by a passion for distant horizons. From its very first, now-iconic trunk, Louis Vuitton made a promise to accompany voyagers’ curiosity wherever they travelled.
Seven intensely feminine eaux de parfum, from the airiness of Rose des Vents to the intoxicating Turbulences, the ecstasy of a first night with Dans la Peau to the mindful immersion in nature with Apogee. From the self-revealing Contre Moi to an exploration of a darker side with Matiere Noire and the explosion of the senses with Mille Feux… Les parfums Louis Vuitton describe a journey of the emotions. The adventure begins.
Each one of the seven Louis Vuitton perfumes features the same minimalist refilable perfume bottle Created by designer Marc Newson, a master of simplicity. Available in 100ml and 200ml, the collection counts a travel set and a limited edition Monogram fragrance case
Available at Louis Vuitton boutiques, exclusively starting Sept 1st 2016.
photos courtesy of Louis Vuitton